Main Purpose
UserTesting is a platform that offers AI-powered capabilities to help businesses gather customer insights and improve the user experience of their products and services.
Key Features
- AI Insight Summary: Uses AI to synthesize verbal and behavioral data from multiple video sessions, providing evidence-backed summaries that can be verified.
- Sentiment and Intent Analysis: ML models analyze participant feedback to identify sentiment and intent, helping businesses understand customer reactions.
- Interactive Path Flows: AI-enabled feature that allows businesses to visualize and analyze user journeys to identify friction points and optimize workflows.
- Friction Detection: ML models identify areas of friction within digital experiences, such as checkout processes, enabling businesses to proactively optimize revenue-critical interactions.
Use Case
- UserTesting AI helps businesses uncover new insights by correlating multiple streams of data, including video, audio, written, and behavioral data, to identify trends and patterns.
- It enables businesses to speed up time to critical insights, highlight areas for improvement, and identify friction points within workflows, leading to a streamlined and human-centered user experience.
