Main Purpose
Entropik.io is a Human Insights AI company that specializes in consumer and user research. They offer tech solutions through API/SDK integrations and provide a range of research capabilities through their platforms.
Key Features
- Emotion AI: Entropik.io utilizes Emotion AI technology to analyze and understand consumer emotions and behavior.
- Behavior AI: The platform incorporates Behavior AI to gain insights into consumer behavior and preferences.
- Generative AI: Entropik.io leverages Generative AI to generate new ideas and concepts for research purposes.
- Decode Platform: Entropik.io's Decode platform offers a wide range of research capabilities, including Quant, Qual, Diaries, Media, and Shopper research.
- Qatalyst Platform: Entropik.io's Qatalyst platform is an AI-powered UX Research platform that enables moderated, unmoderated, and task-based research on Concepts, Prototypes, and Live Applications.
- Faster than traditional methods: Both the Decode and Qatalyst platforms work six times faster than traditional research methods.
Use Case
- Consumer Insights: Entropik.io helps businesses gain deep insights into consumer behavior and preferences, enabling them to make data-driven decisions.
- User Research: The platform allows companies to conduct user research to understand user experiences and improve product design and usability.
- AI-powered UX Research: Entropik.io's Qatalyst platform enables businesses to conduct AI-powered UX research on various concepts, prototypes, and live applications.
