Main Purpose
The main purpose of HypeAuditor is to provide influencer marketing analytics and insights for Instagram, YouTube, TikTok, Twitch, and Twitter.
Key Features
- Audience Demographics: HypeAuditor offers accurate information about the audience of influencers, including location, age, gender distribution, languages, ethnicity, household income, education level, and marital status.
- Influencer Analytics: The platform provides in-depth analytics and reports on influencers, including audience interests, engagement rates, authenticity, and performance.
- Fake Follower Audit: HypeAuditor offers a tool to audit and assess the authenticity of an influencer's followers, helping businesses avoid collaborations with accounts that have fake subscribers.
- Engagement Rate Calculator: The platform provides a calculator to determine the engagement rate of influencers, helping marketers understand the impact of their influencer marketing strategies.
- YouTube Money Calculator: HypeAuditor offers a tool to calculate the range of prices for sponsored YouTube videos based on the number of subscribers, views, and videos of the creator.
Use Case
- Influencer Marketing Campaigns: HypeAuditor is useful for businesses and marketers who want to analyze and select influencers for their marketing campaigns based on audience demographics, engagement rates, and authenticity.
- Audience Targeting: The platform helps businesses understand the demographics and interests of an influencer's audience, allowing them to better target their sponsored posts.
- Pricing and Budgeting: HypeAuditor's YouTube Money Calculator assists businesses in determining appropriate payment ranges for collaborations with YouTube influencers.
