Main Purpose
Sightcorp is a company specializing in anonymous audience analytics intelligence for various industries, including digital signage, out-of-home media, and in-store analytics.
Key Features
- Audience Behavior Analysis: Sightcorp provides tools for analyzing and understanding audience behavior, including face analysis technology, emotion recognition, age estimation, gender estimation, mood estimation, and head pose analysis.
- Artificial Intelligence: The company leverages AI and computer vision technology to deliver accurate and actionable insights into audience behavior.
- Retail Video Analytics: Sightcorp offers solutions for measuring and analyzing audience engagement and behavior in retail environments, helping retailers optimize their strategies and improve customer experiences.
- DOOH and Digital Signage Analytics: Sightcorp provides ad performance metrics, real-time audience reach data, and impression-based currency for programmatic advertising in the digital out-of-home (DOOH) and digital signage industries.
Use Case
- Retailers: Sightcorp's audience analytics solutions can help retailers understand customer behavior, measure engagement, and optimize store layouts and product placements.
- Advertisers: Sightcorp's analytics tools enable advertisers to measure the performance of their digital out-of-home (DOOH) campaigns, target specific audiences, and optimize ad content.
- Media Network Owners: Sightcorp's solutions provide real-time audience reach data and ad performance metrics for media network owners, helping them sell advertising space more effectively.
