Main Purpose
6sense is a sales and marketing platform that leverages predictive intelligence and artificial intelligence (AI) to help B2B organizations identify potential customers, predict their buying behavior, and recommend the best actions to engage with them.
Key Features
- Predictive Intelligence: 6sense uses advanced algorithms and AI to analyze vast amounts of data and predict which customers are most likely to make a purchase.
- Account-Based Marketing (ABM): The platform enables account-based marketing strategies by providing account intelligence and insights to target the right accounts.
- Sales and Marketing Alignment: 6sense helps align sales and marketing teams by providing shared visibility into customer insights and enabling coordinated actions.
- Intent Data: The platform captures and analyzes intent data to understand the buying signals and intent of potential customers.
- Pipeline Intelligence: 6sense provides insights into the sales pipeline, helping organizations prioritize and focus on high-quality leads.
Use Case
- B2B Sales and Marketing Teams: 6sense is designed for B2B sales and marketing teams looking to improve their lead generation, customer targeting, and conversion rates.
- Account-Based Marketing (ABM) Strategies: Organizations implementing ABM strategies can benefit from 6sense's account intelligence and predictive capabilities to identify and engage with target accounts.
- Sales Pipeline Management: 6sense helps sales teams prioritize leads and opportunities, reducing time spent on low-quality prospects and increasing win rates.
