Main Purpose
Tomi.ai is a predictive marketing platform designed to help businesses optimize their marketing efforts and acquire customers profitably at scale.
Key Features
- Predictive engine: Tomi.ai offers a predictive engine that calculates the probability of purchase and expected customer lifetime value (LTV) for every website visitor.
- Behavioral pattern identification: The platform uses machine learning models to identify behavioral patterns of high-value visitors by analyzing user behavior on the website and matching it with sales or LTV data from the CRM.
- Value-based retargeting: Tomi.ai allows users to create value-based audiences and upload them to advertising platforms, enabling value-based retargeting and improving return on ad spend (ROAS).
- Ad campaign optimization: The platform provides accurate value-based scores for ad campaign optimization and forward-looking attribution, helping businesses make data-driven decisions.
- Insights and measurement: Tomi.ai offers valuable insights for optimizing marketing efforts and measuring the effectiveness of campaigns.
Use Case
- Targeted advertising: Tomi.ai helps businesses target their advertising efforts by identifying high-value visitors and creating value-based audiences.
- Campaign optimization: The platform provides insights and scores for optimizing ad campaigns, improving ROAS and overall marketing performance.
- Data-driven decision making: Tomi.ai enables businesses to make data-driven decisions by providing accurate predictions of purchase probability and expected LTV for website visitors.
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