Main Purpose
LensAI is an artificial intelligence (AI) platform that leverages computer vision technology to enable real-time shoppable advertising within images and videos.
Key Features
- Computer Vision: LensAI utilizes computer vision to detect and analyze visual elements in images and videos, including object recognition, gender and age recognition, and contextual analysis.
- Object Recognition: The platform identifies objects within images and videos with over 90% accuracy, allowing for precise targeting and advertising placement.
- Contextual Analysis: LensAI analyzes the overall setting and relevant details of the visual content to ensure contextual relevance and safety for serving shoppable ads.
- Associative Thinking Algorithms: The platform employs unique associative thinking algorithms to search through a vast database of products and select the best-matching or relevant products for advertising.
- Consideration of Market Trends: LensAI takes into account current market trends and the presence of detected brands when making advertising decisions.
- Real-time Ad Serving: Ads are served in less than a second, providing users with immediate shopping opportunities.
Use Case
- Real-time Shoppable Advertising: LensAI enables publishers and advertisers to seamlessly integrate shoppable ads within images and videos, allowing users to shop directly from the visual content.
- Contextual Targeting: The platform ensures that the ads presented are contextually relevant to the visual content, enhancing user engagement and increasing the likelihood of conversions.
- Enhanced Monetization: LensAI helps publishers and advertisers monetize their content by providing a platform for real-time shoppable advertising, generating revenue from user interactions and purchases.
