Main Purpose
The main purpose of ORA AI is to provide an AI-powered platform that incorporates the Knowledge Gradient approach to Optimal Learning. It aims to optimize ad campaign strategies, seek new conversion opportunities in real-time, and dynamically adapt to changing competitive environments.
Key Features
- Optimal ad campaign strategy execution
- Real-time identification of conversion opportunities
- Dynamic adaptation to changing bid pricing and conversion rates
- Ability to close underperforming ad groups
- Deriving solutions from smaller data sets
Use Case
- Achieving optimal profits for active ad groups
- Redistributing ad campaign budgets based on real-time insights
- Eliminating undesirable campaign expenses
- Adapting to changing competitive environments
