Main Purpose
Hotjar is a website visualization software that provides insights into user behavior and helps optimize website performance and user experience.
Key Features
- Heatmaps: Visualize user behavior on web pages, including clicks, mouse movement, and scrolling.
- Visitor Recordings: Watch recordings of real users interacting with the website to identify friction points and optimize user experience.
- Conversion Funnels: Analyze user behavior throughout the conversion process to identify drop-off points and optimize conversion rates.
- Feedback Polls: Collect direct feedback from users through customizable polls to understand their preferences and improve the website.
- Surveys: Conduct surveys to gather in-depth insights from users about their experience and preferences.
Use Case
- Hotjar is used by product teams to gain insights into user behavior, consolidate qualitative and quantitative data, and communicate user needs.
- It is used to discover product opportunities, improve conversion rates, and enhance the overall website experience.
