VWO Testing | FutureHurry
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Main Purpose

VWO Testing is an A/B testing application for websites, mobile apps, server-side, and more. It helps optimize digital experiences by conducting experiments and making data-backed decisions to improve conversions and business metrics.

Key Features

  • WYSIWYG Editor: Allows users to create web variations using a drag-and-drop editor, customize hidden elements, and have version history for undoing and redoing changes.
  • Code Editor: Enables users to write, import, and organize code for advanced changes, including adding HTML/CSS/JS code directly to the browser and importing external scripts.
  • AI-powered copy generator: Powered by GPT 3.5 Turbo, it helps users create copy variations and enhance visitor engagement using personalized dynamic text.
  • Use, Trigger, or Create Widgets: Offers ready-to-use widgets like pop-ups, countdown timers, banners, and allows users to code custom widgets when needed.
  • Flexibility: Provides flexibility to apply changes for specific pages, devices, or universally, and supports managing changes post-load with SPA/SSR settings.

Use Case

  • Conduct A/B testing to optimize website elements and improve conversions.
  • Test variations of web pages, page elements, and messaging to determine the most effective version.
  • Gather qualitative and quantitative user insights to understand user behavior, engagement rate, and pain points.
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