Main Purpose
VWO Testing is an A/B testing application for websites, mobile apps, server-side, and more. It helps optimize digital experiences by conducting experiments and making data-backed decisions to improve conversions and business metrics.
Key Features
- WYSIWYG Editor: Allows users to create web variations using a drag-and-drop editor, customize hidden elements, and have version history for undoing and redoing changes.
- Code Editor: Enables users to write, import, and organize code for advanced changes, including adding HTML/CSS/JS code directly to the browser and importing external scripts.
- AI-powered copy generator: Powered by GPT 3.5 Turbo, it helps users create copy variations and enhance visitor engagement using personalized dynamic text.
- Use, Trigger, or Create Widgets: Offers ready-to-use widgets like pop-ups, countdown timers, banners, and allows users to code custom widgets when needed.
- Flexibility: Provides flexibility to apply changes for specific pages, devices, or universally, and supports managing changes post-load with SPA/SSR settings.
Use Case
- Conduct A/B testing to optimize website elements and improve conversions.
- Test variations of web pages, page elements, and messaging to determine the most effective version.
- Gather qualitative and quantitative user insights to understand user behavior, engagement rate, and pain points.
